Melbourne International Jazz Festival
Motion graphics project for a music festival in Melbourne
Client
University project
Year
2019 June
Overview
The purpose of this project is to ‘Learn how to touch hearts and influence minds through highly-crafted motion design’ by creating engaging a title sequence where the worlds of graphic design, typography, animation, image-making, photography and sound converge.
Design Rationale
The Melbourne International Jazz Festival is an annual, world-class jazz festival first held in 1998 The festival is being held from 1 – 10 June. The Festival takes place in concert halls, arts venues, jazz clubs and throughout the streets of Melbourne.
What is the event?
Design needs to be simple solid colour palette, with sans serif font to express a passion and energy. I also want kinetic typography for an abstract movement to attract young adults to middle age.
How could you connect with that community?
The festival program aims to appeal to young and old, to enthusiasts and the uninitiated, to encourage as many people as possible to experience the very personal impact that jazz can have on its listener.
What is the festival for?
To attract interest in jazz by maximising the expression of innovative jazz concepts in the title sequence, and ultimately to strengthen communities and connections.
What are the communication goals?
Reference
Ambrose Akinmusire [Image]. (n.d.). Retrieved May 13, 2019, from https://www.melbournejazz.com/media/1495/mijf-2019_ambroseakinmusireorigamiharvestcf3a1439-1.jpg?anchor=center&mode=crop&width=500&height=500&rnd=131970795660000000
Billy Childs [Image]. (n.d.). Retrieved May 7, 2019, from https://dailyiowan.com/wp-content/uploads/2018/01/80hrs-billy-childs-1024x683.jpg
Gershwin Reimagined [Image]. (n.d.). Retrieved April 30, 2019, from http://melbournesymphonyorchestra-assets.s3.amazonaws.com/assets/Image/5167.jpg
Ghost-Note [Image]. (n.d.). Retrieved May 7, 2019, from https://www.melbournejazz.com/media/1496/mijf-2019_ghost-note_keith-griner.jpg?anchor=center&mode=crop&width=500&height=500&rnd=131970800060000000
Herbie Hancock [Image]. (n.d.). Retrieved April 30, 2019, from https://www.melbournejazz.com/media/1472/herbiehancock_landscape.jpg
Miles Okazaki [Image]. (n.d.). Retrieved April 30, 2019, from https://quilterlabs.s3.amazonaws.com/2013site/artists/2901/playing-electric.jpg
Ms.Lisa Fischer & Grand Baton [Image]. (n.d.). Retrieved April 30, 2019, from https://content.api.news/v3/images/bin/2b2aa59f837b50707d5c8ffe1b98fdba?width=1024Nocturnal + MIJF [Image]. (n.d.). Retrieved April 30, 2019, from https://www.melbournejazz.com/program/2019/nocturnal-plus-mijf/Swagism, by Ghost-Note [Image]. (n.d.). Retrieved April 20, 2019, from https://ghost-note.bandcamp.com/album/swagismVince Jones [Image]. (n.d.). Retrieved May 20, 2019, from https://www.melbournejazz.com/media/1481/vince-jones_mijf-2019_credit-laki_sideris.jpg?anchor=center&mode=crop&width=500&height=500&rnd=131949658560000000
Inspirational resourcesMelbourne International Jazz Festival, Retrieved from https://www.melbournejazz.com/Graphic Tools Lab. (2019, Mar 16). How to Stretch, Warp, Glitch, Distort Text (2) | Kinetic Typography | Slit-Scan | AfterEffects [Video file]. Retrieved from https://youtu.be/UF-xVGxBOiY